About Us

HISTORY: SHERì Hand Made in Italy

SHERì has thirty years experience in the field of Italian fur, bringing with it the legacy of a historical Neapolitan tradition, a heritage linked to the CINCINI family together with the skill of the finest Neapolitan artisans, famous for their worldwide exports under their brand inspiration Made in Italy.

Enjoying the historic collaboration of tailoring studios in the heart of Naples, sharing the same goals and values, production is carried out with both passion and an attention to detail, endowing those who wears a SHERì fur, with the embodiment of luxury, sensuality and class.
Following its historical roots, Sheri maintains the same quality and integrity that have always distinguished its family brand in the production of Italian fur, blending classic and modern styles to create clothes at the elite level.

While strictly adhering to Washington Convention (CITES) standards, SHERì carefully selects their skins at major international auctions in Denmark, Finland, Russia, the United States, and Canada.

MISSION: The charm and quality of a fur Made in Italy

SHERì provides its customers with quality furs that distinguish it as Made in Italy, taking care with love and attention at all stages of production, from model design and development,  project layout on canvas, to hides processing, resulting in the ultimate in handmade artistry.

SHERì establishes a relationship of mutual trust between the brand and buyer, accompanying it by a wide choice of models, offering Italian fur originals that are always in fashion.

One of the hallmarks of the SHERì brand is the continuous style and design research, which seeks to blend combinations of materials and processes, pairing varieties of leathers to fabrics, fine wools and tassels, producing innovative garments – fashion which offers the wearer both femininity and elegance.

VISION: a modern international brand

SHERì’s goal is to build a network of wholesale distribution, present in markets which feature high-value, high-profile luxury products, serving as a symbol of Italian branded furs worldwide.

SHERì believes strongly in collaboration with its trusted brokers, industry leaders participating at major international fairs and exhibitions such as the “Mifur” (Milan), “CPM” (Moscow), “Hong Kong fur & fashion fair “(Hong Kong) and many others.

SHERì also participates at the most important auctions in the industry as the “Kopenhagen Fur” (Copenhagen), “Sagafurs” (Vantaa – Finland), “American Legend Fur Auction” (Seattle).

SHERì is constantly working with industry experts on a variety of issues related to markets and trends, and is always current on  laws that protect their industry.


Loso Sheri Pellicce Made in Italy

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